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Branding Creation and ManagementTraining Content -What is brand? • Brand and trade marks • Brand and Product -Brand Development 1. Market situational analysis • Brand image research • Brand image mapping • SWOT analyses • Product analysis • Market segmentation 2. Brand positioning • Creative strategy development • General message development • Brand general concept • Lens of Brand 3. Brand identity • Individualism • Value • Quality perception • Brand-related associations • Brand essence 4. Brand attributes • Name • Package • Trade mark • Logo, etc. 5. Brand loyalty 6. Brand Management • Strategic brand management • Brand Image control -Case Studies Training provides answers to the following questions: • What are key attributes/ characteristics of brand image? • How are brand image attributes connected with consumer practice? (Image impact on consumer behavior) • Is it possible to improve the position in image segment or to move to the new image segment? • Are these attributes observed? (do they depend on rational knowledge and/or practice?) • How effective is the technique of image message delivery? • Which technique can provide brand communication optimization? • What conceptual line may be optimal to maintain or replace image segment? • What main direction may new image strategy have? • What is the brand image development trend in time? REGISTRATION FEE:
• For companies, registered for CBI training (see below) 50% of discount is available • How to register : Fill out the application form and send by the deadline mentioned to This e-mail address is being protected from spambots. You need JavaScript enabled to view it SPECIAL SECTION: Pre-Assignment preparation for Present your business, Negotiate and Communicate Effectively across European Borders International training program February 3-5, 2010 Centre for the Promotion of Imports from Developing Countries (CBI) as a specialized Agency of the Ministry of Foreign Affairs of the Netherlands in cooperation with the Union of Information Technology Enterprises announce a call for application to participate in “Present your business, Negotiate and Communicate Effectively across European Borders” training program: COURSE OUTLINE: The goal of the intercultural training is to prepare and assist participants to be successful in their IT export business with their target markets, the various countries of the European Union. OBJECTIVES: The participants will gain: Awareness and insights in cultural differences, Skills and tools in intercultural communication across Europe, international PRE TRAINING ASSIGNMENTS Power point presentations, Company Introduction preparation of 4 slides. Detailed Assignments are attached in a separate file or can be obtained by the request from This e-mail address is being protected from spambots. You need JavaScript enabled to view it NUMBER OF PARTICIPANTS` 25 DURATION: Total 24 hours, February 3-5, 2010 VENUE: EIF Premises, Slavonic University Building, Yerevan, 123 Hovsep Emin str. TYPE OF THE TRAINING: Full day LANGUAGE TRAINING: English REGISTRATION FEE:
REGISTRATION DEADLINES: December 15,2009; December 30, 2009, January 27, 2010 How to register : Fill out the application form and send by the deadlines mentioned to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . You can also get your Pre-Training assignment by downloading application form which is given above. Additional Information: It is anticipated that Opening/Closing Ceremony of the training will be executed by top officials from the Netherlands Embassy in Armenia and Georgia: Additional information about the training can be obtained from www.intercultural.nl and www.uite.org Training Materials will be provided to the registered participants Successful participants will be awarded by Certificates Contact details: Vahan Hovsepyan UITE CBI Program Coordinator Tel: +37410 54 88 81; +37491 43 27 88 Fax: +37410 54 88 82 E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Address 29 Nalbandyan str., suit. 36, Yerevan, 0010, Armenia Information about trainers: Eleonore Breukel Experienced trainer from Intercultural Communication b.v. intercultural training and coaching firm based in the Netherlands. Company is specialized in the assisting global organizations and their people to develop cultural intelligence and enhance professional effectiveness in working in an international environment with multicultural clients and colleagues. Lex van Luyk Lex van Luyk is one of the two IT Outsourcing experts of CBI. During his career he has been involved with IT related law from different angles. He is a member of: The Nevi: Dutch procurement society. The NVBI (Dutch society of instated IT people, the society has only 25 members). The IACCM- International Association for Contract & Commercial Management (www.iaccm.com) |
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